12 Best Email Marketing Services for Marketers in 2023 – All That SaaS
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Email Marketing Services: The Best Options for Effective Campaigns in 2023
In this roundup, we are going to talk about some of the best email marketing services and software on the market for effective delivery, automated marketing, and increased outreach & sales.
Want to improve your digital marketing? Do you want to build strong customer relationships? You need to switch to emails.
According to marketing pros, email is one of the most successful avenues of digital acquisition for businesses today. It has an ROI of over 3,000%, with every $1 spent generating as much as $38 in return.
Email marketing is considered to be one of the most effective marketing strategies. That is why you need to step up your email marketing game in 2023.
After thorough research, we have hand-picked the top email marketing software to help you make the right choice.
What are the Best Email Marketing Services in 2023?
Firstly, we have Twilio SendGrid on our list of best email marketing software. This first-class email marketing solution is popular for its flexibility and unparalleled performance.
It is used by famous companies like Uber, Airbnb, Spotify, and many others for hassle-free and scalable delivery of their email marketing campaigns.
The software integrates well with over 65 tools like Microsoft Azure, Google Compute Engine, Google App Engine, and many others to deliver a seamless user experience.
Users can use Twilio to easily manage transactional emails and track their marketing campaigns. The solution can be set up quickly with minimal configuration for reliable delivery, scalability & real-time analytics along with flexible APIs.
One of the best features of Twilio is its ability to handle expansion and scale according to the business growth rate. It offers an exceptional deliverability rate by automating and optimizing actions with email APIs.
In comparison with other email marketing services, Twilio SendGrid is offered at a low price, considering the robust features it provides.
Key Features
- Powerful integrations with over 65 platforms for a seamless workflow.
- Email API integration to ensure that all your emails end up in the inbox and not in the spam folder.
- Allows users to track the activity of their subscribers on sent emails.
- Provides deep insights on email campaigns through analytic reports for accurate performance evaluation.
- The developers behind Twilio SendGrid listen to customer feedback and roll continuous updates with new features to improve the solution.
Pricing
- Essential – starts from $14.95 to $29.95/month. This plan comes in two packages of 40K & 100K. It offers DKIM customization, APIs, webhooks, detailed analytics, and reports along with marketing campaign access and 24/7 support.
- Pro – starts from $89.95 to $949.95/month. This plan offers five different packages of 100k, 300k, 700k, 1.5M, and 2.5M. It includes all features of Essential along with dedicated IPs, advanced management features, and sub-user API.
- Premier – pricing details available on a quotation basis. This plan includes all features of Pro plus a dedicated customer success manager and priority 24/7 support. It is suitable for companies sending more than 4M emails per month.
Campaign Monitor: An Effective Email Marketing Tool
Next up on this list of the best email marketing services, we have Campaign Monitor, one of the best email marketing software in the market. This straightforward email marketing tool empowers its users to create attractive emails & newsletters for an engaging and reliable channel with subscribers.
The software has a robust email builder with a huge library of customizable templates to design personalized emails without much effort.
Campaign Monitor is an automated software that makes it radically easy for users to send autoresponders to a large number of subscribers. Users can also evaluate the impact of email marketing campaigns for optimized strategy, with detailed analytic reports.
One thing that sets Campaign Monitor apart from other email marketing software is its flexible approach to data segmentation. This feature allows the users to deliver content to the targeted audience by creating multiple segments or lists.
With powerful features like in-depth analytic reports, customizable templates, and an intuitive interface, we believe Campaign Monitor is worth a try.
Key Features
- Get real-time insights on how users are interacting with your emails with the software’s Live Map Reporting feature.
- It has a huge library of templates that can be customized. There is also an option available to import templates directly for a quick start.
- Easily access all your campaigns in an organized manner on one platform.
- Supports straightforward import of data from databases in various formats like XLS, TXT, vCard, ZIP, CSV, and many more.
- Evaluate your marketing campaigns with analytic reports to optimize their impact.
Pricing
Campaign Monitor offers three paid plans along with a free version. Here are the details of these plans:
- Basic – at $9/month, this plan features send-ups to 2,500 emails, simple drip campaigns, marketing automation of mailing lists, and link review.
- Unlimited – at $29/month, this plan includes unlimited emails, sophisticated autoresponder functionality, insights analytic suite, and unlimited inbox and spam testing options.
- Premier – at $149/month, this plan includes all features of the Basic and Unlimited plan. It also provides advance link tracking, send-time optimization, and pre-built engagement segments.
