20 Amazing SaaS Marketing Ideas Proven to Takeoff in 2023 🚀
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Top 20 SaaS Marketing Ideas for 2023
While Software as a Service (SaaS) can be a complex landscape for marketers to navigate, we have put together a roundup of 20 go-to SaaS marketing ideas.
Software as a Service (SaaS) is a thriving business model with software investments shifting from cloud-first to cloud-only and revenues expected to grow to $143.7 Billion in 2022.
Increasing popularity may make SaaS marketing seem like a walk in the park, however with some of the biggest players adopting SaaS and countless startups emerging, your marketing strategy needs to be flawless and on point to succeed among a rich pool of competitors.
The beauty of SaaS lies in the continuous buildup of relationships with your customers. Unlike purchasing a one-time product or license, your sale is only the start when you are marketing a SaaS product. To keep your customers interested you need to offer consistent value and also market to existing customers.
1. Easily Accessible Information
Our first SaaS marketing tip relates to your website which lies at the center of your SaaS marketing strategy. Your product website needs to consist of all the crucial elements a customer will be looking for when considering your product.
If a potential customer has arrived at your website, they should be able to easily determine the capabilities of the product, pricing, and contact information in case they have any queries – adding a live chat solution is always helpful!
The hero section and the home page of a website receive the most views thus you must highlight all critical information in these sections. Customers can get easily annoyed if they have to dig for the required information and can easily switch to another site providing a smoother user experience.
Key Takeaways:
- Provide a seamless user experience
- Highlight software features and pricing
- Make CTAs for contact clear and include options for live chat
Example:
Example clearly displays the main features and selling point on the hero of the home with pricing one click away and a live chat pop up. Scroll down and it clearly displays the benefits of using Example.
2. Elaborate Pricing Plan
People are purchasing a service and for that, the price is one of the most important factors that need to be considered. Pricing must be clear, upfront, and must include a complete list of components for customers to know exactly what to expect.
Customers shouldn’t have to conduct calculations or scroll back and forth to decide on a package. Plan out multiple options, but not too many as to confuse the customer, and display them on a table to make it easy to decide.
Key Takeaways:
- Be clear about pricing options
- Include between 2 to 5 packages
- Organize pricing in a table
Example:
Example provides an extremely straightforward pricing model displayed with perfection. The first table includes prices, main features, and details of who it is for. Once users scroll down a detailed list of features is also available.
3. Detailed Feature List
It may seem obvious to market your SaaS product’s features as that is of course what you are selling but multiple vendors seem to ignore the little details. It may be excellent customer service, the UX, or the nitty-gritty in your list of features that may make your product stand out.
Key Takeaways:
- Focus on the benefits your product brings
- Categorize your features and display them in an organized manner
- Impress customers by including explainer videos or trials etc. to show the features in use
Example:
Example does an excellent job of displaying its features using pictures, bullet points, and even a quick trial option.
