Should You Hire a Sales Rep First, Or a Sales Manager?

[ad_1] Dear SaaStr: Should I Hire a Sales Rep First, Or a Sales Manager First? The ideal flow is: You founder-CEO close the first batch of customers, say the first 10 or 20. If you don’t, you’ll never really know how it’s done.

6 Reasons It’s So Hard to Sell Your Start-Up Stock as an Ex-Employee

[ad_1] Dear SaaStr: I Have Some Shares in a Successful Start-Up I Worked At, But the Company Won’t Let Me Sell Them. Why Not?? It’s a real issue that isn’t discussed enough. And while it mainly impacts ex-employees, it also impacts angel and

Running a Profitable $400M Public SaaS Company with Vimeo

[ad_1] 5 Interesting Learnings from Vimeo at $330,000,000 in ARR Vimeo CEO and SaaS veteran Adam Gross and Jason Lemkin, SaaStr founder and CEO, recently hosted a fireside chat at SaaStr Miami, talking about running a profitable public company with $400M in revenue,

Try Micromilestones to Push Through Slower Growth: The 2024 Edition

[ad_1] Going through a Slow Patch in Business When I was CEO at Adobe Sign / EchoSign, I made a big strategic error in Year 1. I set a bit of an insane plan of going from $0m to $2m in ARR in

RevenueCat: Free Trials Are Way Up, Pricing is Stable in Mobile Subscriptions

[ad_1] RevenueCat’s 2024 State of Subscription Apps Report Highlights So RevenueCat (where I was fortunate enough to be the first investor) now is the embedded mobile subscription API for 30,000 (!) mobile apps, across 290,000,000 subscribers and $6.7 Billion in tracked revenue. So

Dear SaaStr: How Can You Land Big Customers If You’re a New Startup No One Has Heard Of?

[ad_1] Dear SaaStr: How Can You Land Big Customers If You’re a New Startup No One Has Heard Of? Solve one of their top pain points, for real — that no other vendor is solving. If you haven’t sold to the F500 /

Four Simple Tips to Increase Pricing. Without Angering Your Customers.

[ad_1] Dear SaaStr: How Do I Increase Pricing Again Without Angering Customers? One simple thought: earn it. First, plan to increase pricing in general once a year, each year for new customers. But earn it. And generally for new customers, not existing customers.

5 Interesting Learnings from Snowflake at $3+ Billion in ARR

[ad_1] Snowflake Reaches $3.1 Billion in ARR: A Look at 5 Interesting Learnings So at $3.1 Billion in ARR, Snowflake finally feels a bit … human. Like a truly epic, incredible, generational tech leader. But perhaps, no longer like it’s from another planet

How to Solve Unsolvable Problems Using Generative AI for Startups

[ad_1] Generative AI in Startups: Trends and Opportunities Is Generative AI going to be transformative or incremental for your startup? Are you re-vamping your entire product roadmap, or sprinkling AI in along the way? A panel of AI-driven organizations took the stage at

Only 23% of You Would Pick The Same VCs Again

[ad_1] Survey Results: Would Founders Pick the Same VCs Again? Recently, we conducted a survey at SaaStr to determine if founders would choose the same VCs if given the chance to start over. The findings were quite interesting – only 23% of respondents